Landing pages from $199.00
Tenacity can custom build landing pages specific to your business needs
Landing pages are a great tool if you have a site that is disordered, confusing or has a clunky user experience. If you analyse your visitor data and find you’re grabbing your their attention with your PPC ad, but when they arrive on your site they seem to aimlessly flit from page to page. Or, there seems to be no pattern as to how they exit your site, it could be they are confused about what you do – or what they should do next.
A landing page usually limits the amount of choice available to a visitor and either quickly converts them to a lead or customer or has them leaving the page immediately. As you can see from the Tenacity sample, the main navigational aspect of the landing page is limited to internal links which reduces distraction and focuses attention.
So how many landing pages does your business need?
It must be said that landing pages are a little misunderstood at times.
Some businesses will definitely need one and others might find that having a potential client land directly on their site is enough. The format and number of landing pages can vary depending on the model or even the scale of your business. For example a product based business may like to have landing pages specific to each product group and drive traffic to them accordingly which means they could have dozens of landing pages. Others, such as a service business, may simply want to gain readership for their newsletter or have a new client sign up to a service. In that case, the need for multiple landing pages is reduced.
A/B testing for your landing pages
One advantage of the landing page is to garner information about what your visitors are looking for.
Tenacity can provide you with multiple versions of landing pages and test which ones get the best results. Each page is built based on your perceived customer needs and then adjusted in various ways, such as changing the text, images, prices, products and even the steps taken to conversion. The end result is a more thorough understanding about your visitor’s buying behaviour and therefore more efficient and focused marketing.
Want a landing page?
Let me build your business a landing page that works. The cost is relatively cheap compared to hosting and building a mini-site and the results can be easily measured. If you would like to know more then simply contact Lee via email or book an appointment online.
Tenacity can custom build your responsive landing page from only $199.00 plus GST.