My business history began in 1996 where I created an office furniture business from scratch, built it up quickly, then sold it within three years.
In 2000 I completed my business computing studies and then created a website design and development business. I guess it was at this point I began to understand the value of owning “digital real estate” for businesses. Early on in the business I would identify market trends and buy URL’s specific to that trend. I also began to dabble in the early stages of Pay Per Click advertising (and back then you could pay 1 cent per click!).
From those early beginnings, I went on to create Western Australia’s largest supplier of ergonomic office equipment which quickly achieved a turnover of $3,000,000.00 (netting just under 700k pa) at its peak. The business had several web sites and online stores which I had built from the back-end up.
My real world business experience
Over the years, I have dealt with local, state and federal government departments and businesses at all levels and have sourced products from all over the globe. I’ve won contracts to supply into some of the largest businesses in Australia and I’ve tendered successfully on projects all over Western Australia.
I guess in the last 22 years, I’ve pretty much seen it all and done it all in a B2B environment and it’s this real-world experience I believe is my greatest asset for you as a new or current business owner. I can sniff out opportunity in the digital landscape and show you how to present your business in order to take it to the next level.
So what’s different about my service?
Tenacity services a niche market which is currently in high demand. That is, business owners want someone who can not only understand the actual real world processes of starting, growing and running a business but also help with the virtual or online world as well.
My specialty in that sense is understanding your business model then pitching it to your intended audience in the digital world. That’s why SEO and Adwords plays such a big part in what I do.
How I work with you
I provide a professional yet personalised service by limiting myself to a small group of clients in any given period. That way I can devote my time to you.
I like to meet in person, visit your premises if you have one, or at the very least, discuss at length what it is you do and what your business goals are. I then go to work on constructing your online presence and formulating a strategy that is most effective for your business.
I’m very proactive with my clients and will regularly suggest promotions based on search trends, competitor intel or even business cycles.
My areas of specialty
Read my recent reviews
“When we made contact with Lee at Tenacity Business to complete an audit of our online marketing, we knew it needed work but what Lee was able to show us and the tangible results we have achieved with his help have made this a very worthwhile exercise. For a long time I was frustrated at the lack of value I would receive from companies promising great results at inflated pricing for Adwords and SEO campaigns. Lee was able to strip back our requirements and show a real technical understanding of the process. The Increase in internet enquiries and sales we now make through this medium is testament to his knowledge and understanding of what’s required. To see what he did for my business, go to the Bosch Timber floors website – this is a great example of Lee’s work. I would have no hesitation in recommending anyone to engage Tenacity Business for online work…..except my competitors.”
Online marketing and consulting testimonial by Richard C (Google Review)
“Lee is very knowledgeable when it comes to SEO and digital marketing! What sets Lee apart from others is the time and care taken to interact with you to provide you with the right advice to help you make your choice! Lee is upfront and honest and most importantly won’t charge and arm and a leg like some others! At the same time, he will provide you with the best services! Thanks Lee”
Online marketing and consulting testimonial by Melissa H (Google Review)
“Highly recommend Lee if you are looking for help with your business.”
Online consulting testimonial by Brenton S (Facebook Review)
“Had been tossing up as to whether to bite the bullet and use a service like this for some time, the only regret now is not doing it sooner. Tenacity has had an immediate and positive impact on my bottom line.”
Online Marketing Testimonial by Michael M. (Google Review)
“Lee has spent many years successfully running his own businesses. He has a wealth of knowledge about how to be successful in small business and how to maximise the value from the business upon sale. Lee’s experiences in business are invaluable to any small business owner who is wanting assistance to start the right way…”
Consulting Testimonial by Michael P. (Google Review)
“Lee was absolutely brilliant! I had to write a business plan and quickly with really no idea where to start Lee not only wrote an amazing plan for me but has also given some really sound advice after the job was done. I wouldn’t hesitate to recommend Tenacity to anyone! Thanks again Lee From Chrissy”
Business Plan Testimonial by Chrissy S. (Google Review)
“Lee is a highly successful businessman, having run and sold a number of his own companies. He has excellent interpersonal skills and he is a great business coach and mentor. Do yourself a favour. Highly recommended!”
Online Marketing Testimonial by Rod W. (Google Review)
Keen to make a start? So am I.
Lee McCarthy, Director
Cert IV. Business Computing
Cert IV. Small Business Management
Cert IV. Marketing
Certified: Google Ads Search
Certified: Google Ads Display
Over 20 years small business experience