About Tenacity Business
Consulting and Coaching

About Me

My business history began in 1996 where I created an office furniture business from scratch, built it up quickly, then sold it within three years. 

In 2000 I completed my business computing studies and then created a website design and development business. I guess it was at this point I began to understand the value of owning “digital real estate” for businesses. Early on in the business I would identify market trends and buy URL’s specific to that trend. I also began to dabble in the early stages of Pay Per Click advertising (and back then you could pay 1 cent per click!).

From those early beginnings, I went on to create Western Australia’s largest supplier of ergonomic office equipment which quickly achieved a turnover of $3,000,000.00 (netting just under 700k pa) at its peak. The business had several web sites and online stores which I had built from the back-end up.

My real world business experience

Over the years, I have dealt with local, state and federal government departments and businesses at all levels and have sourced products from all over the globe. I’ve won contracts to supply into some of the largest businesses in Australia and I’ve tendered successfully on projects all of Western Australia.

I guess in the last 22 years, I’ve pretty much seen it all and done it all in a B2B environment and it’s this real-world experience that I believe is my greatest asset for you as a new or current business owner. I can sniff out opportunity in the digital landscape and show you how to present your business in order to take it to the next level.

So what’s different about my service?

Tenacity services a niche market which is currently in high demand for business owners. That is, they want someone who can not only assist people with the actual physical processes of starting and running a business, they also need help with the virtual or online world as well.

My specialty is understanding your business model then pitching it to your intended audience in the digital world. That’s why SEO and Adwords plays such a big part in what I do.

How I work with you

I provide a professional yet personalised service by limiting myself to a small group of clients in any given period. That way I can devote my time to you. I like to meet in person, visit your premises if you have one, or at the very least, discuss at length what it is you do and what your business goals are. 

My areas of specialty 

tenacity-busomess-consulting-seo-adwords Small business start-up
tenacity-busomess-consulting-seo-adwords Small business innovating
tenacity-busomess-consulting-seo-adwords Finding niche markets for new and existing businesses
tenacity-busomess-consulting-seo-adwords Importing from China
tenacity-busomess-consulting-seo-adwords Business Planning
tenacity-busomess-consulting-seo-adwords Business to Business (B2B)
tenacity-busomess-consulting-seo-adwords Finding new customers and markets
tenacity-busomess-consulting-seo-adwords Winning contracts, tenders and panels
tenacity-busomess-consulting-seo-adwords Preparing your business for sale
tenacity-busomess-consulting-seo-adwords Online and offline marketing
tenacity-busomess-consulting-seo-adwords Adwords (auditing and optimising your account in unison with your website)
tenacity-busomess-consulting-seo-adwords SEO (including auditing your entire site right down to database level)
tenacity-busomess-consulting-seo-adwords Website design and development (including shopping carts)

Read my recent reviews

Highly recommend Lee if you are looking for help with your business. From Brenton S.

Business consulting testimonial by Brenton S (Facebook Review)

Had been tossing up as to whether to bite the bullet and use a service like this for some time, the only regret now is not doing it sooner. Tenacity has had an immediate and positive impact on my bottom line. From Michael M

Business Consulting Testimonial by Michael M. (Google Review)

Lee has spent many years successfully running his own businesses. He has a wealth of knowledge about how to be successful in small business and how to maximise the value from the business upon sale. Lee’s experiences in business are invaluable to any small business owner who is wanting assistance to start the right way…

Business Coaching and Consulting Testimonial by Michael P. (Google Review)

Lee was absolutely brilliant! I had to write a business plan and quickly with really no idea where to start Lee not only wrote an amazing plan for me but has also given some really sound advice after the job was done. I wouldn’t hesitate to recommend Tenacity to anyone! Thanks again Lee From Chrissy

Business Plan Testimonial by Chrissy S. (Google Review)

Lee is a highly successful businessman, having run and sold a number of his own companies. He has excellent interpersonal skills and he is a great business coach and mentor. Do yourself a favour. Highly recommended! From Rod W.

Business consulting testimonial by Rod W. (Google Review)

Keen to make a start? So am I.

To get started simply contact me via email, my contact page or book an appointment directly online.

Lee McCarthy


Cert. Business Computing

Cert. Small Business

Cert. Marketing